Journalism

Broadcasting as a form of mass communication was revolutionary because it could reach everyone of all cultures and ideologies at the same time. Understand the difference between broadcasting and other forms of mass media with help from a communications professor in this free video on communication.

Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman

Duration : 0:2:13

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This is for all the incoming students of the UP College of Mass Communication (UP-CMC). Welcome to our college!

This video was produced by the UP-CMC Broadcasting Association (UP Broad Ass) in 2006. Enjoy!

For freshies who want to have their own DVD copy, send me a private message.

Duration : 0:8:55

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Persuasion is a huge part of mass communication because all of the money going into mass media programs comes from advertisers. Understand the importance of effective advertising to the masses with help from a communications professor in this free video on communication.

Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman

Duration : 0:1:57

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One type of mass communication degree is aimed at professionals where the other type has a more liberal arts-oriented feel. Discern between these two types of communication degrees with help from a communications professor in this free video on communication.

Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman

Duration : 0:1:57

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Types of mass communication include books, magazines, radio, the Internet and television. Understand the various types of mass communication with help from a communications professor in this free video on communication.

Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman

Duration : 0:1:34

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On January 12, 2009 in Washington DC, YouTube hosted an event: “Broadcasting the World: The New Ecosystem for News Online.” The panel (“Reeling Them In: Building an Audience for News Video”) featured:
* Chris Cillizza, Journalist, The Washington Post
* Jim Brady, Executive Editor of WashingtonPost.com
* Ann Derry, The New York Times’s Editorial Director of Video and Television,
* Refet Kaplan, Managing Director, Fox News
* Lila King, Director of CNN iReport
* Jon Sawyer, Executive Director of the Pulitzer Center on Crisis Reporting

Online video has presented a new frontier in the future of news. It’s easier than ever to use video to tell stories; even news organizations that traditionally published in text are adding substantial video capacity to their staffs. Traditional media organizations have started arming their reporters with video cameras, and today’s journalists are expected not only to research and write, but to blog and shoot video for rich multimedia packages. Yet the market for video is so saturated – how do you rise above the chatter, for example, of the 13 hours of video that are uploaded to YouTube every minute?

This panel discusses how news outlets are using video to enhance their content offerings and reach new markets.

Duration : 1:11:20

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Technology affects mass communication immensely, as each new technological development threatens the previous. Find out how heightened technological times will transform the face of mass media with help from a communications professor in this free video on communication.

Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman

Duration : 0:2:3

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The effects of mass communication on the general public revolves around agenda setting, which refers to directing people’s thoughts toward a certain idea. Understand how mass media can affect everyone with help from a communications professor in this free video on communication.

Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman

Duration : 0:2:0

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The hypodermic needle theory of mass communication revolves around the idea that mass media messages are shot into people forcibly. Get more insight into this idea, sometimes known as the bullet theory, with help from a communications professor in this free video on communication.

Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman

Duration : 0:1:57

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Mass communication raises issues as to how it affects individuals by making people more violent, controlling them, hypnotizing them, changing ideals and altering behavior. Learn about the issues surrounding this controversy with help from a communications professor in this free video on communication.

Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman

Duration : 0:1:53

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