Mass Communication : Broadcasting & Mass Communications
Broadcasting as a form of mass communication was revolutionary because it could reach everyone of all cultures and ideologies at the same time. Understand the difference between broadcasting and other forms of mass media with help from a communications professor in this free video on communication.
Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman
Duration : 0:2:13
Mass Communication : Why Is Persuasion Important in Mass Communication?
Persuasion is a huge part of mass communication because all of the money going into mass media programs comes from advertisers. Understand the importance of effective advertising to the masses with help from a communications professor in this free video on communication.
Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman
Duration : 0:1:57
Mass Communication : Mass Communication Degrees
One type of mass communication degree is aimed at professionals where the other type has a more liberal arts-oriented feel. Discern between these two types of communication degrees with help from a communications professor in this free video on communication.
Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman
Duration : 0:1:57
Mass Communication : Types of Mass Communication
Types of mass communication include books, magazines, radio, the Internet and television. Understand the various types of mass communication with help from a communications professor in this free video on communication.
Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman
Duration : 0:1:34
Mass Communication : Effects of Technology on Mass Communication
Technology affects mass communication immensely, as each new technological development threatens the previous. Find out how heightened technological times will transform the face of mass media with help from a communications professor in this free video on communication.
Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman
Duration : 0:2:3
Mass Communication : Effects of Mass Communication
The effects of mass communication on the general public revolves around agenda setting, which refers to directing people’s thoughts toward a certain idea. Understand how mass media can affect everyone with help from a communications professor in this free video on communication.
Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman
Duration : 0:2:0
Mass Communication : The Hypodermic Theory of Mass Communication
The hypodermic needle theory of mass communication revolves around the idea that mass media messages are shot into people forcibly. Get more insight into this idea, sometimes known as the bullet theory, with help from a communications professor in this free video on communication.
Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman
Duration : 0:1:57
Mass Communication : Issues & Effects of Mass Communication
Mass communication raises issues as to how it affects individuals by making people more violent, controlling them, hypnotizing them, changing ideals and altering behavior. Learn about the issues surrounding this controversy with help from a communications professor in this free video on communication.
Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman
Duration : 0:1:53
Mass Communication : About Mass Communications Careers
Careers in mass communication can include television jobs, radio jobs, advertising jobs and Internet jobs. Find various career opportunities in the field with help from a communications professor in this free video on communication.
Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman
Duration : 0:1:38
Mass Communication : What is Mass Communication?
Mass communication is the mass production of messages that reach a huge number of people, and the Internet, television and books are all examples of communication reaching the masses. Understand the idea behind mass communication with help from a communications professor in this free video on communication.
Expert: Michael Morgan
Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication.
Filmmaker: David Pakman
Duration : 0:1:47